BrandMagia by Alina Adt:
brand strategy and psychology driven design
that increase revenue, gains clarity and "wow"
that increase revenue, gains clarity and "wow"
Your success lies in winning people's hearts
«B2B brands that interact with their b2b customers on an emotional level earn twice the impact over businesses that are still trying to sell product features and functions».
Google and Executive Board
(CEB Marketing Leadership Council™) research
(CEB Marketing Leadership Council™) research
brand identity, meanings, big idea, strategy, positioning, naming, design, archetypes, symbols, brand identity, messaging, big idea, strategy, positioning, naming, design,archetypes,
brand identity, meanings, big idea, strategy, positioning, naming, design, archetypes, symbols, brand identity, messaging, big idea, strategy, positioning, naming, design,archetypes,
brand identity, meanings, big idea, strategy, positioning, naming, design, archetypes, symbols, brand identity, messaging, big idea, strategy, positioning, naming, design,archetypes,
Most B2B customers are more emotionally attached to the brand they bought than B2C consumers are.
If you want to succeed - start communication with customers on the emotional and human level through the right brand identity, naming and graphic design.
Hello, founders, my name is Alina Adt. I work across the Eropean Union as an independent brand strategist & identity designer armed with a psychology approach with focus on archetypes. My experience spans 50+ brands across 10+ industries, both on the agency's and clients sides. Throughout the years, I’ve worked with clients such as Fazer, Jaguar, Budweiser, Lenovo, Footbal Club Zenit, Megafon, Toyo Tires, Mondelez and many more.
For last years I'm focusing on venture capital funds branding and all around this.
Strong and value-based brand personality with a right name, right symbol and a whole design totally changes how people perceive your company, drives business, get recognition and increase brand awareness.
I help entrepreneurs bring their ideas to life in its clearest way: to build brand-personality, brand DNA, naming to drive the audience and convey the core message, design a logo and corporate brand promo that delivers the meaning.
The right design brings trust. As a result, people fall in love with the product and become brand advocates, it is scientifically proved, even in B2B.
Education:
2007 — BA, Bard College (NY, USA) Performing Arts ("the Power of Color in branding and advertising")
For last years I'm focusing on venture capital funds branding and all around this.
Strong and value-based brand personality with a right name, right symbol and a whole design totally changes how people perceive your company, drives business, get recognition and increase brand awareness.
I help entrepreneurs bring their ideas to life in its clearest way: to build brand-personality, brand DNA, naming to drive the audience and convey the core message, design a logo and corporate brand promo that delivers the meaning.
The right design brings trust. As a result, people fall in love with the product and become brand advocates, it is scientifically proved, even in B2B.
Education:
2007 — BA, Bard College (NY, USA) Performing Arts ("the Power of Color in branding and advertising")
about
Branding visionary:
strategist & designer
Alina Adt
#Визуализация «Я»
#Архетип диагностика
# Построение уникальности;
#Архетип диагностика
# Построение уникальности;
Gain clarity to brands for 15 years
#Брендинг
Self-selling logo design and branding
with hidden meanings that speak to itself:
with hidden meanings that speak to itself:
a few stories:
Logo for the Institute for Hermetic Studies, USA
Heraldic logo design for the American Institute for the Study of Hermeticism, which enlightens in the directions of theosophy, magic and occultism. In particular the film director Guy Richie consulted here during his film The Revolver.
Hermetism is an ancient magical-occult movement about the creation of the universe that underlies all religions, popular Greek philosophy, Chaldean astrology, Persian magic, and ancient Egyptian, Greek, and Arabic alchemy.
As a follower of Hermeticism, I was honoured to take part in this project.
The "heart" of the hermetic symbolism proposed for the logo:
Designed by Alina Adt: concept and design by Alina Adt
Hermetism is an ancient magical-occult movement about the creation of the universe that underlies all religions, popular Greek philosophy, Chaldean astrology, Persian magic, and ancient Egyptian, Greek, and Arabic alchemy.
As a follower of Hermeticism, I was honoured to take part in this project.
The "heart" of the hermetic symbolism proposed for the logo:
- Kadutse - a symbol of unity and eternal life, one of the central symbols of Hermes Trismegist (and the god Mercury)
- The winged lion is the personification of the victory of the Spirit, the symbol of the single life-giving solar creating principle
- The Seven-Pointed Star is the Magician Star, and another key hermetic principle is the convergence of Knowledge to Earth
- Manuscript - related to education, education and science
- Sun and Moon - alchemical symbolism uniting the two worlds
- The logo used a modified Gothic typeface, conveying a commitment to tradition and connection with the European Middle Ages.
Designed by Alina Adt: concept and design by Alina Adt
Property branding
Dialllog, branding for startup based in UK
Dialllog is an activity-based platform for relationships and collaboration designed for venture capital and private equity investment funds. The vision is to equip investment teams with a platform that delivers a 360-degree view on all their activities and not the only deal pipeline. With Dialllog, teams collaborate more efficiently, not only amongst themselves but also with their ecosystem of LPs, co-investors, targets, portfolio companies and advisors.
Dialllog is an innovation. This is the first system built on the basis of real investor's behavior.
Branding by Alina Adt: product, positioning, brand DNA, slogans, logo design, corporate style and landing page - diallllog.co.
Dialllog is an innovation. This is the first system built on the basis of real investor's behavior.
Branding by Alina Adt: product, positioning, brand DNA, slogans, logo design, corporate style and landing page - diallllog.co.
Cryptocurrency branding
Personal brand for Selena Rai, Netherlands
Development of positioning, concept and design for the c flower trendsetter and entrepreneur - Elena Tuleva. The need was to combine different products under the one name and express true Self in visual design.
Elena is the creator and leader of many businesses. She `works with the flower industry more than for 15 years.
We revealed unique competencies and personal values, which found expression in "business, but heart first" slogan and #heartinfluence hashtag.
We came to mission in bringing high standards and to build a "heart-to-heart" with flower professionals. And Selena Rai is the naming that speak by itself and deliver Elena's values: purity, love, high standards, creative approach and elegance .
Branding by Alina Adt: product, positioning, brand DNA, naming, slogans, logo design, corporate style and instagram design. Brand book for 80 pages
Bloomenty - branding for the Belgium startup:)
Brand positioning, naming and design for the European flower platform.
During this work, we formed the brand’s DNA and precisely identified "brandsoul": a combination of happiness that gives flowers and at the same time business fleur (because startup is a b2b platform).
The founder's idea of the platfmorm is to give a feeling of confidence, business scale and flower's vibes.
I designed the name Bloomenty from "bloom" - blossom, and "ty" - a traditional ending for co-ventures and countries. My logo idea was coding the symbols of two flowers - as symbols of partnership in the flower business, which is one of the keypoints of the project.
Branding by Alina Adt: product, positioning, brand DNA, naming, slogans, logo design, corporate style and instagram design. Brand book for 80 pages
Benefits of branding with Alina Adt:
15+ years
of experience
of experience
Expertise in the field of branding, psychology, strategy, marketing, international design awards and rich experience of working with market leaders and startups as well
Insightful and strategic oriented
The world is driven by desire. Knowing the true motives of your target audience provides powerful potential to become a "magnet". Well-defined brand that meets your customer's needs and desires automatically increases product value and get the extra potential for growth
Top level design = trust and sales
The buy decisions are made subconsciously with a base on trust, which is initially formed by design. Strategic or design mistakes - lead to a drop in trust, so bad design is perceived as low-quality product. Therefore, beauty determines trust, motive and customers behavior
Beneficial
cooperation
cooperation
My costs are higher than freelance, but less expensive than hiring a branding agency with $100k for start package. I offer you much more attention and precision. You work with me directly like in-house branding department or remote head of brand. No employees, office space, recruiting and other costs
Have a project in mind?
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