«B2B brands that interact with their customers on an emotional level earn twice the impact over businesses that are still trying to sell product features and functions».
Google and Executive Board
(CEB Marketing Leadership Council™) research
Most B2B customers are more emotionally attached to the brand they bought than B2C consumers are.
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brand identity, meanings, big idea, strategy, positioning, naming, design, archetypes, symbols, brand identity, messaging, big idea, strategy, positioning, naming, design,archetypes,
brand identity, meanings, big idea, strategy, positioning, naming, design, archetypes, symbols, brand identity, messaging, big idea, strategy, positioning, naming, design,archetypes,
If you want to succeed - start communication with customers on the emotional and human level through the right brand identity, naming and graphic design.
Your success is the choice of people